Search Engine Optimization (SEO)

Most people ask What is SEO “Search Engine Optimization”?

SEO, short for Search Engine Optimization, is a critical process that affects the visibility of a website or web page in unpaid search results on search engines, also known as “natural” or “organic” results. The higher a website ranks on a search engine results page, the more traffic it receives. Therefore, submitting your website diligently to top search engines and optimizing it for higher ranking is as important as having a well-designed website.

Having your website placed on the second or third page of search results offers no competitive advantage, as potential business contacts are more likely to investigate websites on the first page and not explore beyond. That’s why search engine optimization is crucial for companies looking to attract high volumes and quality of targeted traffic to their website.

However, not all companies offer this critical service properly, which often results in spam or poor rankings and placement. At CWD, we know how to optimize your site and expertly submit it to top search engines, ensuring maximum exposure to success.

Web marketing, specifically search engine optimization, is considered the top method to attract new visitors to your website. To optimize your site, it must be positioned properly in search engines and directories, including Google, Yahoo, Bing, and others, which leads potential customers directly to information.

The primary purpose of optimizing a website is to make it visible to search engines. However, the most important purpose is ranking the website using appropriate and efficient keywords and key phrases, as most searchers tend to visit the highest ranked sites and ignore the rest. Therefore, search engine optimization is critical, as over 80% of visitors come to your website via search engines.

If your website is not optimized, it may not show up in search results, or it may appear among the last links brought up by a search. Either way, you could lose business. It’s essential to get the hits to get the business. At Carol’s Web Design, Inc., we specialize in achieving optimal search engine rankings for your website.

For more Search Engine Optimization (SEO) information, contact us at 240.401.2873 or