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FAQ
Question: What is Web Design?
Answer: Web
design is the process of planning and creating a
website. Text, images, digital media and interactive
elements are used by web designers to produce the
page seen on the web browser. Web designers utilize
markup language, most notably HTML for structure and
CSS for presentation as well as JavaScript to add
interactivity to develop pages that can be read by
web browsers.
As a
whole, the process of web design can
include conceptualization, planning,
producing, post-production, research,
advertising. The site itself can be
divided up into pages. The site is
navigated by using hyperlinks, which are
commonly blue and underlined but can be
made to look like anything the designer
wishes. Images can also be hyperlinks.
Question: What is HTML?
Answer:
HyperText Markup Language (HTML)
is the main markup language for web pages.
HTML elements are the basic building-blocks
of webpages.
HTML is
written in the form of HTML elements
consisting of tags, enclosed in angle
brackets (like
<html>),
within the web page content. HTML tags most
commonly come in pairs like
<h1>
and </h1>,
although some tags, known as empty
elements, are unpaired, for example
<img>.
The first tag in a pair is the start tag,
the second tag is the end tag (they
are also called opening tags and
closing tags). In between these tags web
designers can add text, tags, comments and
other types of text-based content.
The purpose of
a web browser is to read HTML documents and
compose them into visible or audible web
pages. The browser does not display the HTML
tags, but uses the tags to interpret the
content of the page.
HTML elements
form the building blocks of all websites.
HTML allows images and objects to be
embedded and can be used to create
interactive forms. It provides a means to
create structured documents by denoting
structural semantics for text such as
headings, paragraphs, lists, links, quotes
and other items. It can embed scripts in
languages such as JavaScript which affect
the behavior of HTML webpages.
Question: What is CSS?
Answer: Web
browsers can also refer to Cascading Style Sheets
(CSS) to define the appearance and layout of text and
other material. The W3C, maintainer of both the HTML and
the CSS standards, encourages the use of CSS over
explicitly presentational HTML markup.
Question: What is Search Engine Optimization
(SEO)?
Answer: Search
Engine Optimization (SEO) is the process of
improving the visibility of a website or a web page in
search engines via the "natural" or un-paid ("organic"
or "algorithmic") search results. In general, the
earlier (or higher ranked on the search results page),
and more frequently a site appears in the search results
list, the more visitors it will receive from the search
engine's users.
SEO considers
how search engines work, what people search
for, the actual search terms or keywords
typed into search engines and which search
engines are preferred by their targeted
audience. Optimizing a website may involve
editing its content and HTML and associated
coding to both increase its relevance to
specific keywords and to remove barriers to
the indexing activities of search engines.
Promoting a site to increase the number of
backlinks, or inbound links, is another SEO
tactic.
The acronym "SEOs"
can refer to "search engine optimizers," a
term adopted by an industry of consultants
who carry out optimization projects on
behalf of clients, and by employees who
perform SEO services in-house. Search engine
optimizers may offer SEO as a stand-alone
service or as a part of a broader marketing
campaign. Because effective SEO may require
changes to the HTML source code of a site
and site content, SEO tactics may be
incorporated into website development and
design. The term "search engine friendly"
may be used to describe website designs,
menus, content management systems, images,
videos, shopping carts, and other elements
that have been optimized for the purpose of
search engine exposure.
Question: What is Graphic Design?
Answer: The
process and art of combining text and graphics and
communicating an effective message in the design of
logos, graphics, brochures, newsletters, posters, signs,
and any other type of visual communication is the
formal, short definition of graphic design.
Today's graphic designers often use desktop publishing
software and techniques to achieve their goals.
Question: What is Social Media?
Answer:
Social media includes web-based and mobile technologies
used to turn communication into interactive dialogue.
Andreas Kaplan and Michael Haenlein define social media
as "a group of Internet-based applications that build on
the ideological and technological foundations of Web
2.0, and that allow the creation and exchange of
user-generated content."[1]
Social media is media for social interaction as a
superset beyond social communication. Enabled by
ubiquitously accessible and scalable communication
techniques, social media has substantially changed the
way organizations, communities, and individuals
communicate.[2
Question: What is ROI? (Return on Investment)
Answer: A
performance measure used to evaluate the efficiency of
an investment or to compare the efficiency of a number
of different investments. To calculate ROI, the benefit
(return) of an
investment is divided by the cost of the
investment; the result is expressed as a percentage or a
ratio.
The return on investment formula:
In the above formula "gains from investment", refers
to the proceeds obtained from selling the investment
of interest.
Return
on
investment is a very popular metric because
of its versatility and simplicity. That is, if an
investment does not have a positive ROI, or if there
are other opportunities with a higher ROI, then the
investment should be not be undertaken.
Question: What is Title Tags?
Answer: The
Title tag is part of the HTML code behind each Web page,
and the search engines pay a lot of attention to it.
The Title tag usually gets displayed as the bold heading
in a SERP result, so it should contain that page's
keywords.
Question: What is Meta Tags?
Answer: Your
Meta description and Meta keywords HTML tags also need
to be different on every page. The Meta
description is often what shows in your SERP result as
the two-lines description. The Meta keywords tag
needs to contain the keywords that are specific to the
page.
Example of what Meta Tags
look like in HTML on a website -
<html>
<head>
<title>Web Page Title</title>
<meta name="description" content="Web page description">
<meta
name="keywords" content="Web page keywords">
</head>
Question: What is SERP?
Answer: A
search engine results page (SERP), is the
listing of web pages returned by a search engine in
response to a keyword query. The results normally
include a list of web pages with titles, a link to the
page, and a short description showing where the Keywords
have matched content within the page. A SERP may refer
to a single page of links returned, or to the set of all
links returned for a search query.
Question: What is BackLinks?
Answer:
Backlinks also known as incoming links, inbound links,
inlinks, and inward links, are incoming links to a
website or web page. In basic link terminology, a
backlink is any link received by a web node (web page,
directory, website, or top level domain) from another
web node.[1]
Inbound links were
originally important (prior to the emergence of search
engines) as a primary means of web navigation; today,
their significance lies in search engine optimization (SEO).
The number of backlinks is one indication of the
popularity or importance of that website or page (for
example, this is used by Google to determine the
PageRank of a webpage). Outside of SEO, the backlinks of
a webpage may be of significant personal, cultural or
semantic interest: they indicate who is paying attention
to that page.
Question: What is Cloud Marketing?
Answer: Cloud Marketing
refers to any and all marketing
efforts that take place on the
Internet, aka the Cloud provided
as a service.
The terminology is best
understood in the context of the
history of Internet marketing
terminology.
SEO stands for Search
Engine Optimization. SEM
stands for Search Engine
Marketing. Over time, both
abbreviations came to be
slightly misleading. SEO now
refers to the optimization of
websites for all organic
listings, or the listings for
which one does NOT pay an
advertising fee to the search
engine. This is the section of a
SERP (search engine results
page) that 'organically' or
'naturally' come up when you
search for a specific term. So
it might be said that SEO is the
art of getting the appropriate
page of your website to the top
of the search engines when
people are looking for your
products or services.
SEM or Search Engine
Marketing, would seem
intuitively to encompass SEO
issues, but again over time, it
has come to refer to the paidside
of Internet Marketing,
specifically PPC (Paid Per Click
advertising).
In
the broadest sense, one can
understand the term, "Cloud
Marketing" to encompass both
issues, as well as a wider set
of organic marketing issues,
including social media marketing
(SMM), mobile media marketing (MMM),
banner and contextual
advertising, even hosting and
domain issues. If the marketing
effort is performed or results
in online expression and is
provided by a professional in
the field as a service, with
detailed online reporting, it's
called 'Cloud Marketing', now
literally meaning 'marketing in
the Cloud".
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